Posted by Kitchen Design

Blum launches SERVO-DRIVE - Sydney, Australia – July 2008

1 July 2008 - Blum invited over 500 guests to witness the official launch of SERVO-DRIVE, the electric drive that opens drawers and pull-outs.
The event was held at the picturesque Doltone House-Pyrmont,Sydney. During the evening customers, guests, industry associations and media were given an invaluable insight to the BLUM FORMULA, Research and Development = Perfecting Motion.

During the evening we presented to our customers information on the kitchen observations we do around the world, including Australia. The objective of the kitchen observation is to place ourselves in the consumer’s home and study how they use the kitchen and surrounding area. This provides us valuable insight to the end user of our product, the consumer. With this research we continue to develop and refine our products, and it supports us as we continually strive to implement our Global Customer Benefits philosophy. That is, that anyone that uses Blum product be it manufacturer, installer, retailer or consumer will enjoy a positive experience when using Blum product.

Also shown on the night were two concept products, intivo TANDEMBOX drawer system and AVENTOS lift system featuring SERVO-DRIVE. This part of the demonstration reinforced Blum’s ongoing product development and focus on, Perfecting Motion.

Our presentation concluded with a live demonstration of our research tool, the AGE EXPLORER suit. The AGE EXPLORER is a simulation suit for movement restrictions. It has been developed by the Meyer-Hentschel Institute (Germany) together with doctors and geriatric researchers.

Once again our focus here is to support the end consumer when making such a serious investment in their home, a new kitchen. Once you have decided on a kitchen, it is very difficult to change it later on. The requirements of kitchen users can change over 20 years of kitchen use. The reasons for this are that the body ages, moving becomes more difficult. Accidents can happen, back or knee problems or illnesses such as arthritis can occur. A pregnancy or having a child on the arm while cooking or preparing can make the handling of kitchen more difficult …..

By providing a “ taste “ of 20 years from now to kitchen designers and consumers we can support the decision making process and highlight why drawers and pull-outs improve ergonomics and access, rather than a door where bending and lifting could increasingly become more difficult.

We then invited our guests to join us in the North Pier room of Jones Bay wharf for the official reveal of SERVO-DRIVE featuring our concept drawer systems intivo TANDEMBOX.

Enquiries can be made to:
David Noakes
National Sales and Marketing Manager
Tel. (+02) 9822 8471
Email: david.noakes@blum.com;
http://www.blum.com
http://www.dynamicspace.com

Tags: blum, drawers, servo drive