Posted by Kitchen Design

Demystifying trends in the kitchen market

Trying to keep up with the latest global trends without investing in expensive trips to design fairs is a challenge for most small to medium Australian design and manufacturing businesses. With such a heavy focus on European trends, and more design savvy consumers, it is increasingly important for companies to be aware of what’s hot overseas and how we can adapt the looks and trends to make them relevant to the Australian market. A feat within itself, unless you are well versed with trend forecasting. This, fuelled by the growing “polarisation” of the kitchen market presents an opportunity for designers to own the premium end of the market by offering European relevance to their designs.

As independent leading consultants to the building and kitchen industries, Marylou Paino and Liz Jones observed the speed in which our markets are growing and changing and decided to assist local companies by providing professional insights and an invaluable trend resources for Australian businesses. They created Trend Journal to offer a comprehensive trend overview of the European design fairs, but made applicable to the Australian market. The first edition focuses on Kitchen trends. We are taken on a journey through the Eurocucina 2008 fair (a strong directional fair for kitchen design) with the trends observed and then broken down so they are relevant to our local market.

Trend Journal provides an overview of the dynamics in the current Australian kitchen market and outlines how these changes will impact the smaller players. It also details key directions and themes for the kitchen designs of the future. Trend Journal is packed full of beautiful images and examples of the different kitchen styles and components complete with a running commentary of handy hints and expert observation. “The result is a beautiful publication packed full of inspirational ideas and images but with a practical edge that will make it an invaluable tool for any designer or manufacturer competing in this market. A follow up title focussing on bathrooms will be released late next year with environmental and house design titles also in the pipeline.

An order form for Kitchen Trend Journal can be downloaded from www.trendjournal.com.au

For more information on Trend Journal email: info@trendjournal.com.au

Tags: design fairs, eurocucina, european trends, global trends, inspirational ideas, kitchen designs, kitchen styles